The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women

Clicks: 119
ID: 109124
2020
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying.
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wilma2020theshs Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Wilma, Laura Sahetapy;Eufemia, Yunnni Kurnia;Olga, Anne;
Journal shs web of conferences
Year 2020
DOI DOI not found
URL
https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01057.pdf
Keywords
Agriculture (General) psychiatry social sciences marketing. distribution of products

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