reverse logistics of packaging as a sustainable strategy for cost reduction: a study in a bottler beverages

This paper aims to examine the possibility of reducing production costs with the implementation of a program of reverse logistics packaging. Therefore we conducted a literature review focusing on reverse logistics, sustainability, packaging and glass recycling. The research was conducted through a descriptive case study, conducted from a survey and a semi structured interview. The study was developed in a beverage bottler, the Engarrafamento Coroa, a company that adopts in its bottling system using bottles purchased from recycling cooperatives. The results indicate that by reverse logistics is possible to reduce costs and environmental impact associated with the pollution and waste of materials, and provides revenue generation.