Shopper marketing moderators of the brand equity – behavioral loyalty relationship
Clicks: 216
ID: 17534
2018
| Reference Key |
hariharan2018shopperjournal
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|---|---|
| Authors | Hariharan, V. |
| Journal | journal of business research |
| Year | 2018 |
| DOI | 10.1016/j.jbusres.2017.12.002 |
| URL | |
| Keywords | Keywords not found |
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