concept «bread» as a fragment of the russian language consciousness

This paper researches the way of concept building based on the collective features of local lingual community, which were obtained during the associative experiment. The point of research is to find out the meaning being actualized by the “Bread” concept, using lingual-cognitive analysis. The “Bread” concept includes the ideas, which are connected not only by the taste object as an emotional source, but also by different cultural concepts, such as “Labour”, “Family”, “Life”, “Home”, “Money”. In this way of concept researching, its content is widened to the mental system of its medium in a certain historical period. The results of the research can be applied to develop courses on cognitive linguistics, psycholinguistics, and semantics.