the characteristics of susceptibility of innovative products in the domestic economy

The article is aimed at studying the characteristics of susceptibility of innovative products in the domestic economy. On the example of the mobile communications market, an analysis of the diffusion of innovations and their acceptance in the context of business cycle has been carried out. On the basis of the mentioned analysis has been determined that the difference between the time of invention of a new product or technology and the time of its application, as well as diffusion into the domestic economy, is connected with different trajectories of business cycle. A comparative analysis of competitive advantages in the implementation of innovation in Finland, Switzerland and Ukraine was carried out through the prism of the factors, which determine the competitiveness of innovations, and the factors, which are not conducive to the implementation of entrepreneurial activity. It has been determined that entrepreneurial activity in the leading countries is most hampered by economic factors, and in Ukraine – by social and political factors. The low innovative capacity compared with Finland and Switzerland in the domestic economy is associated with a weak innovation infrastructure.