written text: approaches to identifying implicit pragmatics

The article deals with the results of the study aimed at discovering features of implicit pragmatics in communicative practice, directed at building scientific or publicist texts. The paragraph organization of the texts that are referred to one of the scientific-educational genres (scientific, scientific-and-popular, educative) is reviewed. It is showed how a pragmatic variation associated with a communicative situation type opens ways for a text composition exposure: a unit of a written text can signal about realization of emotive and/or conative strategies of implicit character. The material of the legal texts written by public prosecutors reveals it that implicit effects are caused by extra-linguistic elements of communication: the professional role of the recipient (court or jury), traditions of a judicial trial typical of various cultures (Russian and English) and time periods (the second half of the 19th cent., 20-40s of the 20th cent., the beginning of the 21st cent.). The authors focus their analysis on coordination between the length of the paragraph, text genre (scientific, scientific-and-popular, educative), knowledge of the recipients and their keenness to the topic, considering that the writer of the text usually has the text recipient profile in mind (an individual or heterogeneous audience) and can chose either emotive (self-oriented) or conative (recipientoriented) way of impact. It is concluded that an average type of the reader is a heterogeneous one, which causes such characteristics of the text as an advanced level language culture, besides the writer can chose emotional or conative style of information delivery.