Perceived personalization, privacy concern, e-WOM and consumers' click through intention in social advertising
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ID: 30438
2019
| Reference Key |
debora2019perceivedinternational
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|---|---|
| Authors | Debora, Dhanya A. |
| Journal | international journal of e-services and mobile applications |
| Year | 2019 |
| DOI | 10.4018/IJESMA.2019100103 |
| URL | |
| Keywords | Keywords not found |
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