Building customer loyalty in digital banking: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty
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2017
| Reference Key |
larsson2017buildinginternational
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| Authors | Larsson, A. |
| Journal | international journal of bank marketing |
| Year | 2017 |
| DOI | 10.1108/IJBM-08-2016-0112 |
| URL | |
| Keywords | Keywords not found |
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