Creating Effective Cause-Related Marketing Campaigns: The Role of Cause-Brand Fit, Campaign News Source, and Perceived Motivations
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ID: 35025
2012
| Reference Key |
myers2012creatingclothing
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|---|---|
| Authors | Myers, B. |
| Journal | clothing and textiles research journal |
| Year | 2012 |
| DOI | 10.1177/0887302X12452339 |
| URL | |
| Keywords | Keywords not found |
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