Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access
Clicks: 177
ID: 35438
2019
| Reference Key |
schiavone2019strategicjournal
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|---|---|
| Authors | Schiavone, F. |
| Journal | journal of business and industrial marketing |
| Year | 2019 |
| DOI | 10.1108/JBIM-08-2018-0232 |
| URL | |
| Keywords | Keywords not found |
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