The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India

Clicks: 73
ID: 69162
2019
Reference Key
batsakis2019theindustrial Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Batsakis, G.
Journal industrial marketing management
Year 2019
DOI 10.1016/j.indmarman.2019.04.012
URL
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