managing service quality to gain competitive advantage in retail environment

Clicks: 264
ID: 147809
2014
There are dynamic changes occurring at the retail sale market. There is less emphasized maneuvring space for differentiation. The retailers offer similar assortment of the products with similar prices and quality. This opens more space for differentiation based on providing excellent services. The purpose of this paper is to give an insight into characteristics of retail market of the Federation of Bosnia and Herzegovina. Also, the importance of intensifying researches on service quality in the above-mentioned environment will be emphasized.
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jelcic2014temmanaging Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Sandra Jelcic
Journal anali mečnikìvsʹkogo institutu
Year 2014
DOI DOI not found
URL
http://www.temjournal.com/documents/vol3no2/13/Managing%20Service%20Quality%20to%20Gain%20Competitive%20Advantage%20in%20Retail%20Environment.pdf
Keywords
service quality competitive advantage retail

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