The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
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2012
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chron2012thejournal
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|---|---|
| Authors | Chéron, E. |
| Journal | journal of consumer marketing |
| Year | 2012 |
| DOI | 10.1108/07363761211247479 |
| URL | |
| Keywords | Keywords not found |
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