journal of consumer marketing

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Short Name journal of consumer marketing
Abbreviated Name journal of consumer marketing
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Top 10 Most Clicked Articles

2006 Donio', J.

Customer satisfaction and loyalty in a digital environment: An empirical test ,

23: 445-457
Clicks: 174
2019 Telej, E.

Yoga wellness tourism: a study of marketing strategies in India ,

Vol N/A: 0-0
Clicks: 165
2012 Chéron, E.

The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan ,

29: 357-368
Clicks: 153
2018 Cho, E.

Impact of fashion innovativeness on consumer-based brand equity ,

35: 340-350
Clicks: 118

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journal of consumer marketing

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Certificate issued on: July 7, 2025
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